Velveeta

PROJECT : SPOT

AD + CW : Bridgette Enlow

Within La Dolce Velveeta’s world of lavish indulgence, we found space for a quieter, more deliberate kind. This one‑off spot trades yachts and champagne for a moment of monastic reflection.

A monk tastes Velveeta for the first time and, in that moment, sees excess in a different light.