Redbull
PROJECT : SPOT, PRINT, EXPERIENTIAL
AD + CW : Bridgette Enlow + Sydney Smith
Redbull contains the same amount of caffeine as a cup of coffee — a ritual many retirees swear by. When they came to us, the challenge was to reframe this familiar habit as a ticket back to their younger, more mischievous days. The campaign invited “old timers” to swap the porch swing for playful chaos, with Redbull as the spark.
Our work leaned into the contrast between age and adrenaline, pairing nostalgic imagery with cheeky copy to bridge generations. From concept to execution, we brought the brand’s signature energy to life for an audience ready to trade quiet mornings for youthful shenanigans.
“DING DONG DITCH” - :30 A classic prank that always delivers on the thrill.
full card fuel
Bingo halls breed champions. Our mission: keep them at the top of their game. Redbull stepped in as both gear provider and fuel source, stocking local halls with limited‑edition bingo cards, custom dotters, and a retro‑cool vending machine dispensing ice‑cold cans.
The work tapped into the competitive spirit of seasoned players, merging the thrill of victory with the energy to chase it again — and again.
amplified aerobics
From jazzercise to water aerobics to shuffleboard, any activity on the community calendar can turn into a full‑blown rager with the right vibe. Redbull teamed up with ION to make it happen, delivering variety cases of Redbull and “Life of the Party” ION Audio Party Rocker™ speakers to living communities ready to crank things up.
The partnership blended energy and atmosphere, transforming everyday activities into dance‑floor moments — no matter the age of the crowd.
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